中文摘要

    产业集群是企业在空间上的集聚是建立在专业化分工和协作基础上，在生产同一产品或提供同一服务的相关企业在一定地理空间上的集聚现象。产业集群在现成规模化基础上也遇到了发展的瓶颈。从我国纺织服装产业集群来看，通过品牌来架构产业集群是纺织服装产业集群可持续发展的有效途径之一。
    本文以在产业集群和品牌构建为基本理论基础上，运用规范分析与实证研究相结合，探讨和定义产业集群品牌的基本内涵、概念，并对的纺织产业集群品牌建设进行SWOT分析确定纺织服装产业集群的品牌发展战略和品牌建设体系框架。最后采用案例究研究，对具体的产业集群的品牌建设进行研究和探讨。最后提出我国纺织服装产业集群品牌建设的建议。

    关键词：纺织服装，产业集群；品牌建设；××地区产业集群。

ABSTRACT

Industrial clusters in the space business is concentrated on the establishment of the specialized division of labor and cooperation on the basis of production in the same product or provide services related to the same enterprise in a certain geographical space concentrated on the phenomenon. In off-the-shelf industrial clusters based on the scale of development has encountered a bottleneck. Judging from China's textile and garment industry cluster, the structure through the brand to the textile and apparel industry cluster industry cluster of sustainable development one of the effective ways. 
In this paper, in the industrial clusters and brand building as the basic theory based on the use of standardized analysis and empirical study on the integration of exploration and definition of industrial clusters brand the basic content, concepts, and the textile industry cluster brand building SWOT analysis Textile and apparel industry cluster development of the brand strategy and brand-building system framework. Finally a case study on the specific industrial clusters of brand building research and study. Finally, China's textile and garment industry cluster brand-building proposals. 

Key words: textile and garment industry, industrial clusters; brand-building;,× × regional industrial clusters.