麦肯锡：元宇宙中的价值创造(英文 77 页)

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 Value creation in the metaverse: The real business of the virtual world

虚拟世界中的价值创造：虚拟世界的真实业务

Contents

Preface

In brief

Value creation in  the metaverse

Introduction

Defining the undefined: What is the metaverse, really?

Following the money: What is driving investment?

Scanning the horizon: How is consumer and business behavior evolving?

Envisioning the potential: How significant could the metaverse’s impact be?

Moving at speed: How do you capture value, and what can you do today?

Conclusion

Appendix A:  Estimate of investment in metaverse technology

Appendix B: Impact model and investment Appendix C: Consumer and executive surveys

Acknowledgments 

Bibliography

Endnotes

内容

前言

简单来说

虚拟世界中的价值创造

介绍

未定义的定义：什么是元宇宙，真的吗？

追随金钱：什么在推动投资？

展望未来：消费者和商业行为如何演变？

展望潜力：元宇宙的影响有多大？

快速前进：你如何捕捉价值，你今天能做什么？

结论

附录 A：元界技术投资估算

附录 B：影响模型和投资 附录 C：消费者和高管调查

致谢

参考书目

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