在我国，零售业在最近十多年来发展迅猛，已经成为国民经济中的重要组成部分，其地位也迅速提高。但随着竞争的加剧和开放的深入，零售业已经成为典型的微利行业。近年来，连锁经营发展势头迅猛，已经成为零售业发展的重要趋势。
 

1. 概论…………………………4
1.1 零售业态的基本概念…………………………4
1.2 零售的特点…………………………4
1.3 零售业态概念和变迁…………………………5
1.4零售业态的类型…………………………5
2全球零售业发展状况…………………………8
2.1 全球零售业竞争格局…………………………8
2.2全球零售业的增长…………………………12
2.3 零售业并购…………………………13
3.中国零售业发展现状和分析…………………………14
3.1中国零售市场环境分析…………………………14
3.2中国零售行业发展总体现状…………………………15
3.3零售行业的集中度…………………………17
3.4 中国零售行业的业态结构…………………………20
3.5 分地区情况…………………………23
3.6 外资进入中国零售业情况…………………………23
3.6.1 总体情况…………………………23
3.6.2 外商进入中国的分析…………………………24
3.7中国零售行业竞争结构分析…………………………37
3.7.1 我国零售行业竞争现状…………………………37
3.7.2 零售业中五力分析…………………………37
3.7.3新形势下的竞争战略…………………………40
4，零售业未来发展预测…………………………42
2006-2007年中国连锁经营前15强经营情况…………………………45
1995-2008年社会消费零售总额（月度）…………………………46
2008年中国连锁药店百强排行榜…………………………51
2008年中国直营药店百强排行榜…………………………54

图表目录
图表 1零售业态种类和区分…………………………5
图表 2 1999-2007全球十大零售商排名情况…………………………8
图表 3全球500强中2006年零售企业排名…………………………8
图表 4全球前250零售商国家（注册地）分布…………………………10
图表 5全球前250零售值（地区）分布…………………………11
图表 6全球前250零售商业态分布…………………………12
图表 7 2000-2007GDP增长和消费增长比较…………………………14
图表 8 2000-2007年全国城镇居民人均可支配收入增长状况…………………………14
图表 9中国2000-2007零售总额增长和GDP增长关系…………………………16
图表 10中国2000-2007消费品零售总额…………………………16
图表 11 2007年连锁百强企业排名…………………………17
图表 12中国2004-06零售业态…………………………22
图表 13中国2003-2007年网上销售情况…………………………23
图表 14 2007年进入中国主要外资零售企业的门店数…………………………24
图表 15进入中国外资零售企业情况一览…………………………25
图表 16 2007外资零售业并购主要事件…………………………36
图表 17零售业5力分析…………………………38
图表 18中国2008-2020年中国商品零售总额预测…………………………43

 China's retail industry research and consulting report 2008
(This version only as an information reference)

In China, retail in the last 10 years rapid development, has become the national economy as an important part of their status also growing quickly. But with intensifying competition and open in-depth, the retail industry has become a typical meager profit sectors. In recent years, the momentum of rapid development of chain operations, has become an important trend in retail development.

1. Introduction 4
1.1 The basic concept of Retailing 4
1.2 in the characteristics of 4
1.3 Retail Trade and change the concept of 5
1.4 Retail Trade type 5
2 global retail development of the 8
2.1 global retail competition 8
2.2 growth in the global retail 12
2.3 M & retail trade 13
3. China's retail development and analysis of the status quo 14
3.1 The Chinese retail market environment of 14
3.2 overall development of China's retail industry, the status quo 15
3.3 degree of concentration of retail 17
340 Chinese retail industry structure of the Form 20
3.5 points in 23
3.6 of foreign capital into the Chinese retail industry 23
3.6.1 overall 23
3.6.2 foreign access to China's analysis of 24
370 Chinese retail industry competition structure of 37
3.7.1 the status quo of China's retail industry competition 37
3.7.2 of the retail industry in five of 37
3.7.3 under the new situation of competition strategy 40
4, 42 forecast the future development of retail
Chain operations in China in 2006-2007 before the operation of the 15-45
1995-2008, the total retail sales of social consumption (monthly) 46
2008 China's top 100 chain pharmacies 51
2008 China Direct pharmacy top 100 list 54

Chart directory
 chart Retailing chart a distinction between types and 5
 chart 2 1999-2007 chart ranking the world's top 10 retailers in August
 chart  3 global top 500 retail enterprises in 2006 ranked 8
 chart  4 the world's top 250 retailers countries (the place of registration) of 10
 chart The world's top 250 chart 5 retail value (region) of 11
 chart 6  the world's top 250 retailers Form Distribution 12
 chart  7 2000-2007GDP growth and consumption growth compared 14
 chart  8 2000-2007, the country of urban residents per capita disposable income growth situation 14
 chart  9 total retail sales of China's 2000-2007 growth and GDP growth of between 16
 chart 10  2000-2007 retail sales of consumer goods in China 16
 chart 11  top 100 chain enterprises in 2007 ranked 17
 chart 12  China 2004-06 Retailing 22
 chart Figure 13 China 2003-2007 online sales of 23
 chart Figure 14 in 2007 to enter China's major foreign retail enterprises of the 24 stores
 chart 15 tables of foreign capital into China's retail enterprises in 25 List
 chart s 16 2007 foreign retail mergers and acquisitions main events of 36
 chart 5 of 17 retail chart of 38
 chart s 18 years of Chinese goods in China 2008-2020 the total retail sales forecast 43