普华永道：消费市场的未来( 英文 33页)

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The future of consumer markets

Introduction

The COVID-19 pandemic has raged on for almost a  year and continues to create significant challenges for a variety of business sectors. As countries around the world struggle with crushing multiple waves of infection, new lockdowns and slow vaccine distribution, changes in the way we work, live and shop have become embedded. The long-term effects might be most deep and lasting for consumer-facing companies, which are on the front lines in dealing with the upheaval.

At the beginning of the crisis, many industry trends accelerated as people rapidly adapted their behaviours to meet health and safety requirements. Consumers, many of whom had already embraced e-commerce, jumped onto the internet in even greater numbers, buying more groceries and other goods online and selecting from  an array of outside-the-store fulfilment options, such as curbside pickup and home delivery. In one example  of just how fundamental this shift has been, the share of e-commerce sales in the retail sector is expected  to increase from 13.9% in 2019 to 22.4% by 2023, according to data from Statista. In the first six months of the COVID-19 crisis, it was also clear that a pre-pandemic movement towards more socially and environmentally conscious buying quickly gained steam, as many people increasingly considered not just their own health and well-being but that of society and the world at large. Now, many months after consumers have settled into these and other behaviours, we are seeing the future of consumer markets more clearly. In this paper, we’ll outline the five trends that are already shaping tomorrow, and we’ll give you a plan for overcoming uncertainty and challenges in order to capitalise on opportunities.

介绍

新冠疫情已经持续了将近一年的时间，并继续为各种商业领域带来重大挑战。随着世界各国努力克服多重感染浪潮，新的封锁措施和疫苗分发缓慢的问题，我们的工作，生活和购物方式发生了变化。对于面向消费者的公司而言，长期影响可能是最深远和持久的，因为这些公司处在应对剧变的最前线。

危机开始时，随着人们迅速适应其行为以满足健康和安全要求，许多行业趋势加速发展。消费者（其中许多人已经接受了电子商务）跃升到互联网上，在网上购买更多的杂货和其他商品，并从路边取货和送货上门等一系列店外履行选项中进行选择。 统计数据显示，在这一转变到底有多重要的一个例子中，电子商务在零售领域的份额预计将从2019年的13.9％增长到2023年的22.4％。在新冠疫情危机的前六个月中，很明显，大流行前的运动也朝着更注重社会和环境意识的购买方向迅速发展，因为许多人越来越多地不仅考虑自己的健康和福祉，还考虑了他们的健康和福祉。社会和整个世界。现在，在消费者适应了这些行为和其他行为的几个月之后，我们对消费市场的未来有了更加清晰的认识。在本文中，我们将概述明天已经形成的五种趋势，并为您提供一个克服不确定性和挑战的计划，以抓住机遇。